Food Voyageur is a Melbourne-based custom cake brand serving customers across Melbourne for birthdays, weddings, baby showers, and other special occasions.
When Food Voyageur partnered with Digifyo, the business had recently launched its eCommerce store and was generating around $1,000–$2,000 in monthly sales. The goal was to turn the website into a consistent sales channel through organic growth and paid marketing.
Client: Food Voyageur
Industry: eCommerce (Custom Cakes)
Location: Melbourne, Australia
Services: SEO & Performance Marketing
The Challenge
Although the business had a great product, its website wasn’t generating enough consistent online sales. It needed better visibility on Google, stronger website traffic, and a marketing strategy that could convert visitors into customers.
What We Did
We focused on growing the website as the primary sales channel.
- Improved the website with ongoing SEO optimization.
- Optimized product and category pages.
- Built a strategy to increase organic visibility.
- Managed performance marketing campaigns.
- Continuously optimized campaigns based on sales data.
Results
In around one year of working with Digifyo, the business achieved significant growth through a combination of SEO and performance marketing.
- Monthly Revenue: $1,000–$2,000 → $65,000
- 34.7K Organic Clicks
- 2.18M Google Impressions
- 1.6% Average CTR
- 7.7 Average Position
Along with the revenue growth, Food Voyageur built a much stronger online presence, making its website a consistent source of sales rather than relying on limited initial traffic.
Looking for Similar Growth?
Whether you’re an eCommerce brand, local business, or growing online store, Digifyo helps businesses scale through SEO and performance marketing that deliver measurable results.